In 1930 the Women’s Institute advised British women to ‘carry your purse as though you are proud of it, and it has a decorative as well as utilitarian function’. As the economies of America and then Europe faltered during the late 1920s, fashion design increasingly focussed on quality and durability. The simple style of this bag meant it could be carried for a number of years and worn with any outfit while still remaining elegant and chic.