Hasta La Victoria Siempre

The González brothers’ "Hasta La Victoria Siempre" combines eye-catching design, poetry, and international politics. The silhouetted figure holding a United Farm Workers flag quickly conveys support for the union. Typewritten letters in the background form “Viva la Huelga” (long live the strike), a rallying cry at UFW strikes, and “Viva la mañana” (long live tomorrow). Taking its title from a phrase associated with Che Guevara and the Cuban Revolution, the poster also functions as a concrete poem that elevates farmworkers’ rights to an international struggle.