Photograph of boxes for Heller, Inc., designed by Massimo Vignelli. This packaging program was designed by Massimo Vignelli for the launch of Heller in 1970. Massimo and Lella Vignelli also designed numerous products (dishware, bakeware, mugs, furniture, etc.) for Heller.


  • Title: Heller boxes
  • Creator: Vignelli, Massimo, Vignelli Associates
  • Date Created: 1968
  • Original Language: English
  • Medium: gelatin silver print
  • Photographer: Carrieri, Mario
  • Function: packaging
  • Form: photographs
  • Collection: Massimo and Lella Vignelli papers
  • Client Location: Mamaroneck, New York, United States
  • Client: Heller, Inc.
  • Category: graphic design

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