Sketches for Heller Max I Ashtrays packaging drawn by Massimo Vignelli. This packaging program was designed by Massimo Vignelli for the launch of Heller in 1970. Massimo and Lella Vignelli also designed numerous products (dishware, bakeware, mugs, furniture, etc.) for Heller.


  • Title: Heller packaging sketch
  • Creator: Vignelli, Massimo, Vignelli Associates
  • Physical Dimensions: 8 1/2" x 11" (21.59 x 27.94 cm)
  • Original Language: English
  • Medium: pencil and crayon on paper
  • Form: sketches
  • Collection: Massimo and Lella Vignelli papers
  • Client Location: Mamaroneck, New York, United States
  • Client: Heller, Inc.
  • Category: graphic design

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