Heller Rainbow Dinnerware [front view]

Brochure for Heller Rainbow stacking dinnerware, both dinnerware and brochure designed by Massimo Vignelli.

Text: "Everyone loves Heller Rainbow Dinnerware. It's fun. It's durable. It's functional. It stacks. It makes you feel that you're having a party whenever you eat."

Featured items: 101 Dinner plate, 102 salad plate, 103 soup bowl, 204 round tray, 302 Lexan mug, and 303 Lexan pitcher. Colors available: pink, orange, yellow, green, blue, purple, and white.

Text from design: Vignelli exhibition label:
Heller Stacking Mugs, New York 1972. Heller Pitcher, New York 1978.
In 1972, we added the mug to the Heller line. The mug is really just an elongated version of the coffee cup. It became a tremendously popular item. It was so popular, in fact, that it was copied by several other manufacturers. In 1978, we designed the pitcher. The position of the lid indicates the pitcher’s open or closed function. A simple alignment of the indentation in the lid with the handle indicates that the pitcher is open for pouring; non-alignment signifies the pitcher is closed. All the Heller dinnerware is made of plastic. Only with the advanced technology of molded plastics could we achieve such a precision of detail, consistency of dimension, and primacy of geometric shapes. Collections: Die Neue Sammlung, Munich; Musee des Arts Decoratifs, Montreal.