Higinio Gómez, the King of Chicken, Vallehermoso Market

Higinio was knee-high to a grasshopper when, while walking through a market, the poulterer asked him if he wanted to help behind the counter. From that moment on, he and his brother, Antonio, were rarely seen without a meat cleaver in their hands. He has been part of Vallehermoso for the past 2 years, and is now one of Spain's leading experts in poultry products, known for supplying most of Spain's Michelin-starred restaurants with duck, quail, partridge, poularde, and different breeds of chicken, all of which come from the best farms in Spain and France. His arrival has attracted a clientele of foodies and chefs who, through him, have come to know and shop at the market.

Vallehermoso Market is a feature of Madrid's Chamberí neighborhood. Since 1933, it has maintained the same philosophy it had when its doors first opened: to offer quality products. Now it operates under a new structure where visitors can not only shop, but also go for tapas, lunch, or dinner in its wide range of eateries.