How Can a Rose be a Rose be a Rose on Color TV?

GTE Sylvania Incorporated1964

Science History Institute

Science History Institute
Philadelphia, United States

Color print advertisement for The Sylvania Color Bright 85 picture tube. The advertisement features an image of a picture tube next to a bouquet of roses, with one rose suspended in the center of the screen. The text describes The Sylvania Color Bright 85, which was Sylvania Electronic Components Group's most recent television product at the time. The tube contains a new rare-earth red phosphor using europium as the color agent, providing a balanced and more brilliant television display.

In 1954, the first picture tubes, also known as cathode ray tubes (CRTs), were produced by RCA, but it wasn't until 1963 that the first rectangular color CRTs were offered to the public. Phosphors used in CRTs were classified according to color, persistence, luminance, intended use, chemical composition, safety, and other properties. In 1965, brighter rare earth phosphors began replacing dimmer, cadmium-containing red and green phosphors. Eventually, blue phosphors were replaced as well. Examples of rare earth phosphors are yttrium oxide for red or yttrium silicide for blue.


  • Title: How Can a Rose be a Rose be a Rose on Color TV?
  • Creator: GTE Sylvania Incorporated
  • Date Created: 1964
  • Provenance: Science History Institute
  • Subject Keywords: cathode ray tubes, television, rare earth, europium
  • Rights: No Known Copyright
  • External Link: View our digital collections
  • Medium: Paper

Get the app

Explore museums and play with Art Transfer, Pocket Galleries, Art Selfie, and more


Google apps