Called the EcoHelmet, Schiffer’s product is made of paper, is 100 per cent recyclable, and requires no assembly. Rather than carrying around a bulky, conventional helmet, riders are able to pull out the banana-shaped folded helmet, unfold it and get going. In her Design Indaba Conference 2017 talk, Schiffer details her design process and motivations, from the value of the product’s honeycomb interior structure to the product’s durability and crash testing. Isis Shiffer is an industrial designer and founder of Spitfire Industry, a design consultancy in Brooklyn that focusses on sustainability and transportation.