Card for IDCNY (International Design Center New York) advertising to interior furnishings manufacturers or distributors to become new tenants.

IDCNY opened in 1985 in renovated factory buildings in Long Island City with space for showrooms and other services for the interior design and wholesale furnishings industry. Vignelli Associates designed all the graphics and signage for IDCNY.

Text: Numbers don’t lie.

And the numbers tell the story of the Grand Opening at the International Design Center, New York.

Any way you figure it, IDCNY’s the place to be if you’re a manufacturer or distributor of interior furnishings. We have the customers you need, the excitement, the spectacular surroundings that the design community deserves, IDCNY’s the full-service marketplace that’s setting the standard for the industry.

Number yourself among our list of clients. Call Len Lemlein, V.P./Director of Leasing at 212/486-5252.

Text from design:Vignelli exhibition label:
IDCNY, Graphic Identity Program, 1983-1989.
IDCNY is the International Design Center of New York, an international furniture merchandise mart in Long Island City, New York. The logo portrays elegance and strength through the choice of two contrasting typefaces. The program includes, graphics, invitations, publications, advertising, and signage. Based on three very basic elements - Bodoni type with black and red colors - the program is nevertheless extremely articulated and vibrant, and has achieved a very strong identity quite often imitated by similar organizations. Most of the pieces are designed by Michael Bierut and coordinated by Fern Mallis.


  • Title: IDCNY The numbers don't lie. [front view]
  • Creator: Vignelli, Massimo, Bierut, Michael, Vignelli Associates
  • Date Created: 1985
  • Physical Dimensions: 5 3/8" x 5 3/8" (13.65 x 13.65 cm)
  • Original Language: English
  • Medium: lithograph on paper
  • Industry: Design
  • Form: cards
  • Collection: Massimo and Lella Vignelli papers
  • Client Location: New York, New York, United States
  • Client: IDCNY (International Design Center New York)
  • Category: graphic design

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