Il Paesaggio dell'Eccellenza SOMIDESIGN - Handle for Coca-Cola refrigerators

Handle for Coca-Cola refrigerators made by Somidesing in 1996. In the mid-1990s, the Coca-Cola Company entrusted Somidesign with the worldwide exclusive production of over 200,000 handles for its refrigerators. Somidesign was the only supplier in the world among those consulted who managed to guarantee all the specifications required by the global soft drink giant. Previously the handles were made of plastic material, but the Coca-Cola Company decided to make them in a metal alloy that could restore a feeling of freshness greater than that of plastic in order to make the purchase and consumption experience even more engaging. drink. The handles made by Somidesign for the Coca-Cola Company are assembled all over the world starting from the refrigerators used for the 1996 Altanta Olympics.