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"Initials of a friend" advertisement, 1923
General Electric Company1923
Museum of Innovation & Science
Schenectady, United States
Landmark GE advertisement from 1923. Since most urban homes now had electricity, GE broadened its line of appliances and consumer products. Working with Bruce Barton of BBDO, the "Initials of a friend" campaign was developed, capitalizing on the positive recognition of the GE monogram with the general public.
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Details
- Title: "Initials of a friend" advertisement, 1923
- Creator: General Electric Company
- Date Created: 1923
- Physical Dimensions: 8 x 10 in
- Original Language: English
- Subject Keywords: Advertising, General Electric, Trademarks
- Type: Document
- Publisher: General Electric Company
- Rights: This digital image may be used for educational uses. Please cite as miSci- Museum of Innovation & Science. Prior written permission is required for any other use of the images from miSci.
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