Innocad, Architectural Fashion, Golden Nugget. Installation view at Palazzo Bembo, 2016.

"Architectural Fashion" is an installation based on three of INNOCAD and 13&9's existing projects: Golden Nugget, Rolling Stones, and Moving Floors. Instead of the traditional transfer of information, each project is reinterpreted with a multi-disciplinary approach, using fashion and sound-video installation (all crafted and developed at INNOCAD). The resulting exhibit is a complete transformation of the three projects, while still capturing the essences of the original concepts.
Rolling Stones is a multi-object interior design composition situated at the entrance of Graz's armory. Translated into the confines of space for the exhibition, it takes shape as a wearable armor made of natural stone veneer cut with a CO2 laser for high precision, and then adapted to a woman's body. It is comprised of layers of repeated elliptical forms that symbolize the cobblestones that inspired the project.
Golden Nugget is a mixed-use residential and office building located in Graz. Its golden rhombus-shaped surface and built-in adaption to the golden section make the Golden Nugget stand out. These defining elements are reinterpreted into a strictly constructed sculptural dress: A 3D-knitted band of metal threads, folded into mirrored equilateral pentagons, is based on the principles of the golden section. What results is a garment with conceptual purity that changes its shape according to the viewer's perspective.
Moving Floors is a modular carpet tile design that allows users to build their own floor landscape out of five different patterns inspired by optical art. Reinterpreted for the exhibition, an acoustic wool design starts as a tile on the ground, and ascends to form a pillar-like sculpture. The rough textile surface is manipulated with a lenticular effect and gradient elements seem to grow out of the felt.
Video recordings documenting the making of the installations from concept to completion accompany each design. Along with the video, a soundscape produced in 13&9's sound studio incorporate the sounds of the metal, stone and felt materials used in the exhibition. The three audio tracks, one for each project, merge together according to each visitor's position. As guests walk from piece to piece, the metallic sounds of the Golden Nugget integrate with the harsh tones of Rolling Stones and the blunt, soft elements of Moving Floors. The three Mannequins dressed in conceptual fashions are positioned in front of large mirrors that transform the existing space and blur its boundaries.
Art Direction: Anastasia Su and Martin Lesjak
Fashion Design: Sabrina Stadlober
Sound Design: Severin Su
Video: Harald Glanz and Jörg Kindermann
Photography: Markus Mansi
Exhibition Assistant: Annabell Spötl