Installation image of case of accessories

The established fashion industries in New York and Europe had begun to take notice of hip hop styling by the early 1990s. In 1991, for example, Karl Lagerfeld appropriated a dookie chain nameplate for the French luxury house, Chanel. It was featured in Vogue as “Rap-inspired riches.” Later, designers such as Manolo Blahnik and Jeremy Scott for Moschino found ways to mix hip hop with their brands.