International advertising exhibition

This poster was commissioned by the Underground Electric Railway Company in 1920. As well as encouraging travel to the International Advertising Exhibition at the White City, the image reminds advertisers to make use of the promotional spaces available at stations. The image features a range of characters from advertising campaigns popular in the 1920s, many of which are still recognisable. The Bisto Kids, Mr Punch, Johnnie Walker and Bibendum the Michelin Man are all waiting patiently on the platform. The little dog is Nipper, who was taken from the painting 'His Master's Voice', and used as the Gramophone Company's trademark. He is now known as the trademark and namesake of associated company H.M.V. Others include, Cardinal Furniture Polish (or Cardinal Wolsey Shoe Polish), Kodak Girl, Pears Soap Tramp, Rowntrees Coca Nibs Kids, Skipper Sardines, Punch, VIM, Youngers Beer Man and Guiness Face. Wood Lane Underground station was renamed Wood Lane (White City) in 1920. It became simply White City, as it is known today, in 1947.