International advertising exhibition

Frederick Charles Herrick1920

London Transport Museum

London Transport Museum
United Kingdom

This poster was commissioned by the Underground Electric Railway Company in 1920. As well as encouraging travel to the International Advertising Exhibition at the White City, the image reminds advertisers to make use of the promotional spaces available at stations. The image features a range of characters from advertising campaigns popular in the 1920s, many of which are still recognisable. The Bisto Kids, Mr Punch, Johnnie Walker and Bibendum the Michelin Man are all waiting patiently on the platform. The little dog is Nipper, who was taken from the painting 'His Master's Voice', and used as the Gramophone Company's trademark. He is now known as the trademark and namesake of associated company H.M.V. Others include, Cardinal Furniture Polish (or Cardinal Wolsey Shoe Polish), Kodak Girl, Pears Soap Tramp, Rowntrees Coca Nibs Kids, Skipper Sardines, Punch, VIM, Youngers Beer Man and Guiness Face. Wood Lane Underground station was renamed Wood Lane (White City) in 1920. It became simply White City, as it is known today, in 1947.


  • Title: International advertising exhibition
  • Creator: Frederick Charles Herrick
  • Date Created: 1920
  • Physical Dimensions: 1016mm, 1270mm
  • Type: Poster
  • External Link: Record in London Transport Museum Collections Online
  • Reference number: 1983/4/1240
  • Physical Description: A range of 1920s characters representing famous brands are shown on the poster: Cherry Blossom polish - tramp #1 with boots, Punch magazine - Mr Punch, Johnnie Walker whisky - Johnnie Walker, Michelin - Bibendum (Michelin Man), HMV (His Master’s Voice) Nipper the dog, Cardinal Furniture Polish (or Cardinal Wolsey Shoe Polish?) Cardinal Wolsey, Kodak-the Kodak Girl, Pear’s Soap -Tramp #2, Rowntrees Cocoa Nibs - Kids, Fisherman’s Friend lozenges (or Skipper Sardines?) -salty sea dog, VIM, Guiness- circular face, Player’s Navy Cut tobacco-sailor, John Bull newspaper /magazine-John Bull, Youngers Beer? old man with beard (William Younger)
  • Item location: Acton Depot

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