This is a series of nine posters for the wellness brand ISSIMBOW directed entirely by graphic designer, Shin Matsunaga.
ISSIMBOW is a brand created through a fusion of the knowledge contained within ishinho - Japan's oldest medical dictionary with a history dating back one thousand years - and twenty-first century science. For humankind, being more healthy, lively and beautiful has been an eternal desire. In order to satisfy this desire, ISSIMBOW aims to create fantastic products based on the theme of wellness. It is the characteristic of ISSIMBOW’s visual imagery that the key visual element is flexibly developed in all directions, based on the freely applied logotype.