Official FIFA World Cup poster, Italy 1990.

Italia '90 was designed to sell Italy as a brand to the world; a trend that every host nation has followed since.

The message was that of a post industrial country of riches, of style, of sophistication, of computers (Oliveti), of furniture and of football.


  • Title: Italy World Cup Poster
  • Date: 1990
  • Quote: The first World Cup truly conceived as a television spectacular...
  • Publisher: National Football Museum

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