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Italy World Cup Poster
1990
National Football Museum
Manchester, United Kingdom
Official FIFA World Cup poster, Italy 1990.
Italia '90 was designed to sell Italy as a brand to the world; a trend that every host nation has followed since.
The message was that of a post industrial country of riches, of style, of sophistication, of computers (Oliveti), of furniture and of football.
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Details
- Title: Italy World Cup Poster
- Date: 1990
- Quote: The first World Cup truly conceived as a television spectacular...
- Publisher: National Football Museum
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