Model dressed in the Spring/ Summer 2013 collection from Nigerian designer Ituen Basi at Lagos Fashion Week 2012. The brand is a pioneer in promoting and celebrating the style, individuality and feminism of the African woman and the richness and diversity of all things Nigerian. Ituen Bassey, the innovative Nigerian Designer behind the label is credited to have creatively redefined and celebrated the Ankara fabric, starting a new era of Ankara interpretation in Nigeria and Africa.