Jeans

During the 1990s, Levi’s® unveiled new styles of wide-leg, or “loose fit,” jeans in an attempt to capitalize on the hip-hop market dominated by companies like Tommy Hilfiger and FUBU. As in the style seen here, some of the new models revived the cinch-back strap at the waistband from the early 20th century, which made it easier to sag the pants around the hips.