In the latter half of the 1980s, the joshi daisei fashion nurtured by JJ magazine evolves into an adult women’s fashion. The post-JJ byword was is sophisticated DC fashion implying both intelligence and individuality. Popular brands include Junko Shimada, MOGA, Zelda, Ingeborg, Chanel, and Louis Vuitton.


  • Title: JJ sophis
  • Date Created: 1988
  • Location Created: Shibuya, Tokyo, Japan
  • Rights: ACROSS, PARCO

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