Jorge Villares with Work Crew, Fordlandia, Brazil, 1928

Oxholm, Einar, 1893?-19561928-05-04

The Henry Ford

The Henry Ford
Dearborn, MI, United States

Henry Ford established Fordlandia and Belterra in the Brazilian rainforest to supply rubber for automobile production. He began shipping machinery and supplies to the Amazon in 1928. Ford paid the indigenous workers good wages and supplied various amenities -- he also imposed foreign work traditions and behavioral restrictions which the workers resented. The plantations failed and he disposed of the project in 1945.


  • Title: Jorge Villares with Work Crew, Fordlandia, Brazil, 1928
  • Creator: Oxholm, Einar, 1893?-1956
  • Date: 1928-05-04
  • Location: Brazil, Fordlandia
  • Subject Keywords: Villares, Jorge Dumont, Companhia Ford Industrial Do Brasil, Ford Motor Company, Rubber industry and trade, Rubber plantation workers, Woodcutting, Photographic prints, Photographs
  • Type: Photographs
  • Contributor: The Henry Ford
  • Original Source: Digital Collections
  • Object Name: Photographic print
  • Object ID: 2002.1.1830.1.2
  • Image ID: THF123671
  • Credit: From the Collections of The Henry Ford.

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