Executive Julian Goodman describes NBC's nearly 72-hours of straight coverage following President Kennedy's assassination, which occurred without commercial interruption:
"There were many people afterward who asked me, 'How long did it take you to decide not to do any commercials? How big was the fight about not doing commercials?' There was never even any discussion of it. [NBC President Robert E. Kintner] just said, 'We’ll drop the commercials.' And that’s all there was to it."
Watch Julian Goodman's full interview, which chronicles his rise to President of NBC and his role producing news coverage of the pivotal events of the 1960’s and 1970’s.
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