Kawaii：unisex kawaii

In 2000, the number of girls dressing in a unisex fashion increases suddenly, a subcategory of the kogyaru style, which could be described as ura harajuku kei joshi (backstreet Harajuku style girls), wearing skinny jeans and the same kinds of T-shirts as their boyfriends. The first issue of the magazine, mini, comes out, and a boys kawaii trend takes off.