Kawaii: shinoler kawaii

Tomoe Shinohara, a celebrity sporting bright colors, details, and a high-strung personality, whose debut album is produced by Denki Groove member Takkyu Ishino, becomes a smash hit among teenagers. Her brand becomes an unconventional kawaii (cute) fashion genre, with her followers being called Shinorer, following the nomenclature used by fashion followers of Namie Amuro, known as amurer.