It is hard to overestimate the impact of Tatar culture on the region and the country, with Kazan, the capital of Tatarstan, being an important tourist destination. The beauty of the Kazan Kremlin or the Sviyazhsk Hills is not the only point of attraction, as there are also exceptional products that, unlike in other regions, don't even wait to be found. Genius loci is the strongest during the ethnic festival of Sabantui that is traditionally celebrated in the spring in Tatar villages and, officially and ceremoniously, in the Kazan Kremlin.