Knoll International [front view]

Poster for Knoll International with the Knoll identity in overlapping transparent four color process type on the front and line drawings of the furniture line on the back.

Text from design:Vignelli exhibition label:
Knoll International 1967
We have been involved in the design of posters from time to time, but we think that they are generally an obsolete form of communication. Posters can no longer announce their message as effectively as they did at the turn of the century when no other media were available. However, one role that the poster can play today is within an overall program; in this capacity, it is able to reestablish its poster identity. In this poster for Knoll International, the name of the firm is so well known that it already stands for its products; therefore, even if you play with the name, distort it, or overlap its letters, the message still comes across. The colors are the four-process ones: yellow, blue, magenta, and black; used purely and in overlapping combinations. The back of the poster has line drawings of the entire furniture collection, visible only when the poter becomes a mailing piece. Collections: Metropolitan Museum of Art, New York; Musée des Arts Décoratifs, Montreal.