The “Siesta Man” was created in 1982 as part of the signage for La Siesta, Richmond’s first Mexican restaurant. The Spanish word siesta means a midday break and a time where families would gather together for a meal then relax at home before returning to work.
Richmond’s Zajur family operated multiple La Siesta locations until 2009. Beginning with their earliest businesses, the family actively promoted Latin cultural awareness. For many Richmonders, going to La Siesta was an education as well as an authentic Mexican meal. The Zajurs continue their outreach to this day and are active supporters of Latino cultural awareness and issues in the greater Richmond community.