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Lance Parfum “Rodo”

Alphonse Mucha1896

Centro Cultural Banco do Brasil Rio de Janeiro

Centro Cultural Banco do Brasil Rio de Janeiro
Rio de Janeiro, Brazil

Lance Parfum “Rodo”
Study for the poster
Ink, watercolour gouache and gold on paper, 1896

This study was made for the poster promoting Lance Parfum “Rodo”, a new brand of perfume by La Société Chimique des Usines du Rhône, which appeared in the market in 1896. Mucha’s composition shows a woman squirting the perfume at her handkerchief from the spray bottle, the key feature of this product and the novelty at the time. Behind her is a circular motif decorated with mosaic and floral pattern. This design was also used for the label and the case of the perfume which enhanced the brand image of the product.

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  • Title: Lance Parfum “Rodo”
  • Creator: Alphonse Mucha
  • Date Created: 1896
  • Rights: Mucha Foundation
Centro Cultural Banco do Brasil Rio de Janeiro

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