Lance Parfum “Rodo”

Lance Parfum “Rodo”
Study for the poster
Ink, watercolour gouache and gold on paper, 1896

This study was made for the poster promoting Lance Parfum “Rodo”, a new brand of perfume by La Société Chimique des Usines du Rhône, which appeared in the market in 1896. Mucha’s composition shows a woman squirting the perfume at her handkerchief from the spray bottle, the key feature of this product and the novelty at the time. Behind her is a circular motif decorated with mosaic and floral pattern. This design was also used for the label and the case of the perfume which enhanced the brand image of the product.