Logomark of the firm "Cucine SCIC"

In 1963, the entrepreneur from Parma Renzo Fornari developed a project about replacing "American-style” kitchens, which were the most common on the market, but were at the same time a bit drab due to the almost exclusive use of plastic laminates or fake wood, with authentically "Italian" products.
He then gave birth to SCIC, a company whose goal was to produce quality furniture in which functionality and beauty were synonymous. Fornari decided to entrust the design of the corporate identity to his friend Franco Maria Ricci and in 1966 tthe first advertising campaign started with a simple but effective logo: a hexagon broken down into six equilateral triangles to suggest the idea of modularity and at the same time evoke the shape of the flower, an allusion to femininity.