London 1908, via Ostend or Dover!

No radio or television coverage. So the only way to experience the Games live was to go there in person! This advertisement for the Games in London was aimed at the French, who were invited to travel via Dover or Ostend in Belgium. The poster refers to the Franco-British Exhibition, an initiative to commemorate the Entente Cordiale of 1904, in the years before the First World War. Ancient imagery (the laurel wreath) was still popular.