After taking part in the group of the young Swiss graphic designers of the ‘50es, she becomes familiar with the “swinging” Milan. Lora Lamm definitely made her mark. During the years at La Rinascente and at Pirelli she has been ranging from corporate communication to exhibitions, from advertising to retail shops, from editorial design to the packaging. Besides her solidity in graphic design and typography, she is known for her illustrations as one of the most influential artists of that period.