Madhuri Dixit’s moment in Hum Aapke Hai Kaun (1994) designed by Anna Singh is perhaps one for the history books. The heavily embroidered backless choli pushed the saree aside to take star billing – and launched the big fat Indian wedding genre of cinema. India, post liberalization, was looking for a way to marry tradition with modernity and that purple saree bridged the gap. It is not uncommon to find brides still asking their tailors to copy the exact style.