Mads Frederik, Composition of 4 images.

5X5 AP
As an architectural photographer, I combine my origins as a graphic designer with a modern angle to the motif to create an alternative view to architectural photography. I only use straight angles 90 or 45 degree angle on the building, using the natural lining in the building to make a destinct and graphic image.
In the post production I keep the colors as natural as possible and retouche the picture as little as possible, making the picture look the most realistic.
”I try to avoid being obvious, taking light by surprise in the moment, capturing the essence and simplicity of the object.”
I work in close collaboration with my clients on diverse projects. It is essential for me to find the right expression for the object by working with color, light/shadow, composition and the environment.
Often I work with project from the start, documenting the building site and following the progress of the building from construction to the final finishing of the building and surroundings, often used to make a ”complete project book” .
”5X5 AP” is a composition of 25 images from various projects and clients – using landscape, overviews, frontals, cut-outs and details – a compilation from my photographic works.