Because of the increasing anti-Semitism, many Jewish academics abandoned the University of Vienna and worked in non-university institutions like adult education centers or institutes founded by them. One of these was the Austrian Research Unit for Economic Psychology, at which Marie Jahoda, Paul Lazarsfeld, and Hans Zeisel conducted their world-famous Marienthal study of the effects of unemployment following the closure of a textile factory near Gramatneusiedl in 1930.