MARTINI - Americano Martini & Rossi. Vermouth Speciale con Bitter



Milano, Italy

At the beginning of the 20th century, Martini & Rossi started producing variants of its vermouth. This bottle shows one of the most popular ones, the Americano, a “vermouth with bitter” with a label inspired by the United States flag.
In 1863, the Martini, Sola and Compagnia - then Martini & Rossi - was founded in Turin (Italy) by Alessandro Martini, Teofilo Sola, and Luigi Rossi. In 1864 production was centralized at Pessione, where it is still active today. Thanks to the recipe created by Luigi Rossi, the Martini Rosso made the company famous all over the world. Asti Martini, ChinaMartini, Bitter, Martini Dry (1898), Martini Bianco (1910) soon followed. Branches and warehouses were opened in the five continents. The award from the International Exhibition of Dublin (1865) was just the beginning of a long series of recognitions for quality.
Famous artisits created for Martini exclusive posters and advertising campaigns. In more recent times, video advertising become legendary with international celebrities, and unforgettable claims like “No Martini no party”.
Since 1948, publicity and image reached new heights with the spread of the Terrazza Martini. In 1968, the creation of the Martini Racing Team was a real triumph for Martini & Rossi's sporting sponsorship, whose roots can be traced back to the 1920s with the first sponsorships on cycling.
In 1993 the Martini and Bacardi Groups merged, uniting two companies with remarkably similar traditions, culture and historical development.


  • Title: MARTINI - Americano Martini & Rossi. Vermouth Speciale con Bitter
  • Date Created: 1907
  • Location Created: Pessione di Chieri, Turin, Italy
  • Physical Dimensions: 32 x 8.5 cm
  • Subject Keywords: Museimpresa
  • Type: bottle
  • Rights: Ownership: Founded in 1863 in Turin, the MARTINI brand is part of the Bacardi Limited portfolio, based in Hamilton, Bermuda. Bacardi Limited is part of the Bacardi group of companies, which includes Bacardi International Limited. MARTINI and its trade dress are registered trademarks. Casa MARTINI and the MARTINI Archive are based in Pessione – Turin – Italy, at Martini & Rossi SpA. Be responsible: do not drink before or while driving.
  • Medium: glass; paper; cork; aluminum

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