MARTINI - Rosso Vermouth



Milano, Italy

At the beginning of the 1980s, following the great success of Martini Racing in car racing competitions, the iconic Martini Racing stripes (blue, light blue and red) were placed on the neck label of the vermouth bottles.
The “Martini ball and bar” logo is on the neck label. The label design was inspired by the first certificate awarded to the company in Dublin, in 1865. On top, the lettering Martini dominates. The allegory of Fame, surrounded by standards and shields, was inspired by the medal for quality won in Paris in 1878. Below, stand allegorical figures representing the New and the Old World. At the bottom center is a view of the Martini & Rossi plant at Pessione. The product designation is "Martini Rosso".
In 1863, the Martini, Sola and Compagnia - then Martini & Rossi - was founded in Turin (Italy) by Alessandro Martini, Teofilo Sola, and Luigi Rossi. In 1864 production was centralized at Pessione, where it is still active today. Thanks to the recipe created by Luigi Rossi, the Martini Rosso made the company famous all over the world. Asti Martini, ChinaMartini, Bitter, Martini Dry (1898), Martini Bianco (1910) soon followed. Branches and warehouses were opened in the five continents. The award from the International Exhibition of Dublin (1865) was just the beginning of a long series of recognitions for quality.
Famous artisits created for Martini exclusive posters and advertising campaigns. In more recent times, video advertising become legendary with international celebrities, and unforgettable claims like “No Martini no party”.
Since 1948, publicity and image reached new heights with the spread of the Terrazza Martini. In 1968, the creation of the Martini Racing Team was a real triumph for Martini & Rossi's sporting sponsorship, whose roots can be traced back to the 1920s with the first sponsorships on cycling.
In 1993 the Martini and Bacardi Groups merged, uniting two companies with remarkably similar traditions, culture and historical development.


  • Title: MARTINI - Rosso Vermouth
  • Date Created: 1980
  • Location Created: Pessione di Chieri, Turin, Italy
  • Physical Dimensions: 33 x 8 cm
  • Subject Keywords: Museimpresa
  • Type: bottle
  • Rights: Ownership: Founded in 1863 in Turin, the MARTINI brand is part of the Bacardi Limited portfolio, based in Hamilton, Bermuda. Bacardi Limited is part of the Bacardi group of companies, which includes Bacardi International Limited. MARTINI and its trade dress are registered trademarks. Casa MARTINI and the MARTINI Archive are based in Pessione – Turin – Italy, at Martini & Rossi SpA. Be responsible: do not drink before or while driving.
  • Medium: glass; paper; aluminum

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