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MARTINI - Terrazza Martini Leaflet

1965/1978

Museimpresa

Museimpresa
Milano, Italy

Terrazza Martini vintage leaflet, showing two locations in Milan and Barcelona, both designed by Tomaso Buzzi, one of the most relevant names of twentieth-century Italian eclecticism.
The Terrazza Martini are iconic places, but even more than that, they embody an idea.
A unique and innovative form of publicity that Martini & Rossi started in 1948 - a formula that, due to its simplicity, achieved immediate international success. There are two key elements - location and guests: elegantly appointed rooms on the top floors of futuristic skyscrapers in the centres of the most important cities where the great names from all over the world and from all sectors of activity are welcomed. What brings them together is the most famous aperitif in the world, Martini. Between 1948 and 1965 nine different Terrazza were opened. Locations were not chosen at random but correspond to prestige buildings in the cities where Martini & Rossi had a representative office. The most famous names in the worlds of art, music, literature, science, industry, fashion, cinema, theatre, dance, television and sport are invited to the Terrazza to meet both press and public. A succession of celebrity names helps to reinforce the image of an authentic, elegant and coveted brand in a world of beauty, glamour, friendship and joie-de-vivre.
For more information: https://www.Martini.com/terrazza-Martini/Milan

Details

  • Title: MARTINI - Terrazza Martini Leaflet
  • Date Created: 1965/1978
  • Location Created: Milan, Italy
  • Physical Dimensions: 21 x 81 cm
  • Subject Keywords: Museimpresa
  • Type: document
  • Rights: Ownership: Founded in 1863 in Turin, the MARTINI brand is part of the Bacardi Limited portfolio, based in Hamilton, Bermuda. Bacardi Limited is part of the Bacardi group of companies, which includes Bacardi International Limited. MARTINI and its trade dress are registered trademarks. Casa MARTINI and the MARTINI Archive are based in Pessione – Turin – Italy, at Martini & Rossi SpA. Be responsible: do not drink before or while driving.
  • Medium: paper

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