MARTINI - Vino Vermouth Martini Sola e C.ia

This Martini Rosso bottle goes back to the origins of the Martini & Rossi history. This label was first introduced in 1867 with an iconography based on the first certificate awarded to the company in 1865. The allegory of Victory with cherubs seated at her feet are on top. Below them on either side stand allegorical figures representing the New and the Old World (a crowned female and a plumehatted male). Just above them are standards and the shields of Turin and the House of Savoy. The vignette at the bottom center shows a view of the Martini & Rossi plant at Pessione with a locomotive puffing past it in the foreground. The product designation "vermouth wine" appears together with the statement "bottled for export".
In 1863, the Martini, Sola and Compagnia - then Martini & Rossi - was founded in Turin (Italy) by Alessandro Martini, Teofilo Sola, and Luigi Rossi. In 1864 production was centralized at Pessione, where it is still active today. Thanks to the recipe created by Luigi Rossi, the Martini Rosso made the company famous all over the world. Asti Martini, ChinaMartini, Bitter, Martini Dry (1898), Martini Bianco (1910) soon followed. Branches and warehouses were opened in the five continents. The award from the International Exhibition of Dublin (1865) was just the beginning of a long series of recognitions for quality.
Famous artisits created for Martini exclusive posters and advertising campaigns. In more recent times, video advertising become legendary with international celebrities, and unforgettable claims like “No Martini no party”.
Since 1948, publicity and image reached new heights with the spread of the Terrazza Martini. In 1968, the creation of the Martini Racing Team was a real triumph for Martini & Rossi's sporting sponsorship, whose roots can be traced back to the 1920s with the first sponsorships on cycling.
In 1993 the Martini and Bacardi Groups merged, uniting two companies with remarkably similar traditions, culture and historical development.