Maurice Leloir for Bénédictine DOM liquer

Advertising fan with plain wooden sticks.

The double paper leaf is printed on the recto with a chromolithograph signed ‘Maurice Leloir’. Floating mid-air, the figure of Fame pours Bénédictine into the glasses of five female figures personifying various nations (a reference to the assorted ingredients used within the secret blend, perhaps). The Bénédictine Palance at Fécamp can be seen in the distance.

Design inspiration for this fan may have come from a stained glass window at the Bénédictine Palace which features a similar figure of Fame holding a bottle of Bénédictine with the figure of the founder of the company, Alexandre Le Grand seated below.

Leloir, M. (French, 1853 – 1940)
Leloir was a founding member and president of both the French Watercolour Society and the Costume Historical Society. His passion for historical costume is evident throughout his work; he led a fascinating career which included a spell working in Hollywood. Leloir was a gifted artist whose original fan designs were popular with champagne houses such as Moet & Chandon.