In the detail of the picture, the report for the headline is about the support for the campaign made by the newspaper for a new football jersey for the Brazilian national football team. Second the report, the campaign was part of a bigger project by the newspaper for a change-over in the Brazilian football and its structures. It was said that the change of the Brazilian football jersey would act as psychological impulse for the players’ performance. For the newspaper, the lack of meaning of the old white jersey didn’t stimulate the player to face the games of national team as a country struggle.