Michael Bierut: five lessons on graphic design

Michael Bierut shares five important lessons that he has learnt about graphic design.
Don’t be so darned cleverYou get power by giving power awayThe real opportunity may not be part of your scope of workConsistency does not equal samenessThe audience is more wonderful than you thinkBierut show a variety of the some of graphic design work he has done over the years, from posters to corporate identities. 
He also talks about the Robin Hood Foundation and a library initiative that redesigns public school libraries in New York. From poetry to journalistic illustrations and Manga-inspired superheroes, Michael Bierut looks at some of the possibilities for filling the space between the shelves and the ceiling in libraries.