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Millie's Centre

c.1970

West Kowloon Cultural District

West Kowloon Cultural District

In the 1970s the Millie’s shopping centre anchored the corner of Nathan and Jordan Roads, thus making that location one of the city’s most glittering intersections. Millie’s brilliant, peacock-inspired signboard was vastly out of scale with its comparatively small entrance, attesting to the importance of neon to commercial enterprise.

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  • Title: Millie's Centre
  • Date: c.1970
  • Location: Nathan Road, Jordan
  • Reference: http://www.neonsigns.hk/lost-and-featured-neon/10-lost-neon-signs-in-kowloon/?lang=en#7

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