The year 1907 was a milestone for Harley-Davidson. The company incorporated in September, selling its first stock to employees and board members. That November the founders rented a booth at the Chicago Auto Show to recruit dealers, offering price breaks as a lure: $30 for every fifth bike ordered. The 1907 bike cost $210. It could travel over 500 miles on one tank of oil, a feature tested personally by co-founder Arthur Davidson when he rode a 1907 model to New England to recruit even more dealers.