The "Jet Board" was developed by an American aircraft company for wealthy American Alfred Bloomingdale, who wanted to surf but didn’t like the idea of having to paddle. Made with an aluminium hull and powered by a McCulloch chainsaw motor, the boards featured an on-board fire suppression system, pull start and an emergency magnetic cut-off switch. More of a novelty than serious surf craft, about 600 of the boards were made during the mid-1960s, selling for more than half the cost of a new VW Beetle car at the time. Their overall bulk and weight of around 40 kgs also made them difficult to control.