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motorcycle | trailer: Matchbox| Hondo Motorcycle and Trailer, No. 38

Lesney Products Co.1967-1970

The Strong National Museum of Play

The Strong National Museum of Play
Rochester , United States

In 1968, Mattel roared in with Hot Wheels. Kids traded in the British product for these flashier American muscle cars. Lesney countered with the Matchbox Superfast line of cars and pumped up its advertising campaign. Lesney also diversified the designs, introduced a line of fantasy cars, and produced Disney-themed vehicles. The company’s innovations included the pressure-initiated “autosteer” and the “Rola-matics,” whereby a pin in one of the wheels caused something in the vehicle to move up and down. Despite these efforts, Matchbox’s high cost of manufacturing in England drove Lesney into bankruptcy. Universal Internal Ltd. acquired the product, formed Matchbox International, and moved most of the production to Asia.

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  • Title: motorcycle | trailer: Matchbox| Hondo Motorcycle and Trailer, No. 38
  • Creator: Lesney Products Co.
  • Date Created: 1967-1970
  • Location: England
  • Subject Keywords: matchbox, transportation
  • Type: Transportation Toys
  • Medium: diecast, paint
The Strong National Museum of Play

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