Museo OFFICINA DELLA SCRITTURA - Snow White Aurora advertising Museo OFFICINA DELLA SCRITTURA - Page 2

The Snow White Aurora comes onto the market at the end of 30s and testifies to the fruitful collaboration between the American Walt Disney and Aurora, after the creation of the Aurora Mickey Mouse pen. Pen dedicated to a young audience and inspired by the masterpiece of the same name released in 1937, the colors was redone were green, grey, blue and dark red. This advertisement shows the version with Mammolo on the clasp, the ink "flowed from the Witch's magic filters" and the pen and ink gift box.
The presentation is designed in such a way as to attract the public's attention as much as possible and take away the seller's exposure in the window. Each pen is in fact enclosed in a cardboard box which has inside, and die-cut, the figures of the seven dwarfs: Dotto, Eolo, Pisolo, Mammolo, Brontolo, Gongolo, Cucciolo.

Scan of the back side