Nelly Ben Hayoun on designing experiences

Nelly Ben Hayoun2011

Design Indaba

Design Indaba
Cape Town, South Africa

Interaction designer Nelly Ben Hayoun engages the physics of the impossible to create out-of-body experiences in her captivating Design Indaba Conference 2011 Pecha Kucha-style talk.
The most important things to the 2009 Royal College of Art graduate are the setup, the character and the interaction, as well as the dynamic that happens around her spaces. She is excited by “design to tell a story, design to make us access our dreams, our fantasies, and design to trade debate.”
We can improvise with design. It is a sort of commedia dell'arte, Ben Hayoun believes
Ben Hayoun talks about her experimental work with scientists, such as an invention to bring "big science" into the home. It combines a microwave gun, two pigeons' eggs and salt water to create dark energy.
"Design must be engaged, says Ben Hayoun. "What's the point of putting another chair out there if there is no concept behind it or any political engagement?"
This is a question she deals with throughout her work.

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  • Title: Nelly Ben Hayoun on designing experiences
  • Creator: Nelly Ben Hayoun, Nelly Ben Hayoun
  • Date Created: 2011
  • Original Source: Design Indaba
  • Speaker Bio: Nelly Ben Hayoun: Known as the Willy Wonka of design and science, experience designer Nelly Ben Hayoun is a director and creator of the impossible. Nelly Ben Hayoun: Known as the Willy Wonka of design and science, experience designer Nelly Ben Hayoun is a director and creator of the impossible.
  • Location: South Africa
Design Indaba

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