Fisher-Price Toys, Inc. began in 1930 specializing in toys for infants and preschool youngsters. The company marketed toys "created to fascinate and stimulate a child's imagination" and prided itself on producing safe and durable playthings. From its origins 70 years ago, the company has florished and developed several popular toys such the Little People play sets, pull toys, musical instruments, and Sesame Street figures, games, and other playthings. Mattel, Inc. purchased the company in 1993 and increased marketing and distribution of Firsher-Price toys throughout the world.