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In his first season with the Chicago Bulls (1984-1985), basketball phenomenon Michael Jordan wore black and red Nike shoes. Almost immediately, the company launched commercial "Air Jordans" and an aggressive advertising campaign. The popularity of Air Jordans was unprecedented -- first-year sales totaled 130 million dollars! This pair was purchased as a Christmas present for a young Iowan boy in 1985.

Details

  • Title: Nike "Air Jordan" Basketball Shoes, 1985
  • Creator: Nike (Firm)
  • Date Created: 1985/1985
  • Location: South Korea
  • Subject Keywords: Jordan, Michael, 1963-, Basketball, Athletic shoes, Shoes (Footwear), Footwear
  • Type: Objects
  • Contributor: The Henry Ford
  • Original Source: Digital Collections
  • Object Name: Shoes (Footwear)
  • Object ID: 99.102.1
  • Image ID: THF304987
  • Credit: From the Collections of The Henry Ford.

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