At “Omiya-mairi”, people report the birth of their child, who wears a “hatsugi” (first kimono) to the local deity of the shrine, and pray for their healthy growth. At “Shichi-go-san”, parents pray for their three-, five- or seven-year old child’s health and happiness. A child’s kimono is adjusted to fit as he or she grows taller. Parents buy kimonos with patterns that reflect their wishes for their children.